Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind of season Tony's having … and, frankly, on just how much you like your ham on rye. "Romo vs. Sandwich" is just one absurd choice offered in Grey's amusing new ads that tout AT&T's DirecTV NFL Sunday Ticket platform for fans who want to catch every out-of-market NFL game:
DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced
The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 million in winnings but a mere $6.5 million in endorsements.
Eli and Peyton Manning are back to rapping for DirecTV, and it's still pretty glorious. Last summer, the pro footballers and the satellite provider graced us with "Football on Your Phone." Now they're using song to hawk DirecTV's dedicated fantasy football channel as a dream come true in its own right. Like the first spot, "Fantasy Football Fantasy" leans hard into its own stupidity, delivering a 3-minute blitz that builds from a football filled with nachos to an auto-tuned Eli Manning floating in space, and includes cameos from Chris Johnson and Joe Namath. It's not dissimilar in spirit from Toyota's Swagger Wagon joke-rap work, which also made a recent comeback after a much longer hiatus. But the new DirecTV ad manages to be less cringeworthy, probably by being more insane. So, extra points to the broadcast brand's agency, Grey in New York, for not dropping the ball on the sequel. Full credits after the jump.
It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com.
Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers for NBC.
Big Adweek/VideoWatch news! Through a partnership with VidIQ, a company that helps creators and brands build their YouTube audiences—and is sitting on loads of data—we're presenting our first of two cool weekly charts. The first is aimed at tracking the Web shows/creators that really stand out in a given week on YouTube.
Step right up, folks, and feel yourself getting gleefully dumber as you watch this new DirecTV Sunday Ticket ad posing as a bad rap video. Dubbed "Football on Your Phone," it stars Eli and Peyton Manning as slack-jawed versions of themselves. At first you'll hate it, but then you won't be able to stop watching. After a couple minutes of rubbernecking, you'll see Eli burst through a large portrait of Alexander Graham Bell and realize you've been beaten about the head with stupidity to the point that you can't help but laugh. In other words, it's like a lazy ripoff of The Lonely Island. Then again, if they'd tried too hard, it probably wouldn't work at all. And it's really pretty great. Agency: Grey, New York. Full credits after the jump.
In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, yanked the door shut and drove 20 minutes to serve as an uncompensated Web intern for the New York Giants.