4 Robots From CES That You Might Want as Your Own Powered Pet
Performance Marketing
LAS VEGAS—Will pint-sized, gender-neutral robots soon become our next pets?
Portrait: Eleven
Brand Marketing
Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices
U.K. Headhunter Enters Crowded U.S. Market
Brand Marketing
In its migration to the U.S., British headhunter Grace Blue enters a crowded marketplace that includes industry-specific firms and conglomerates with marketing practices like Korn/Ferry.
Pitchfork, Pandora Execs Among Virgin America’s New Ad Stars
Creativity
Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an [...]
Ad of the Day: Virgin
Brand Marketing
Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making [...]
Callaway giving golf a little bit of basketball
Creativity
What's with golf these days? Once the world's most buttoned-up sport, it is now flirting with serious weirdness. Earlier we had Doug deGrood's golf rap video. The latest example comes [...]