Elementary

Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive marketing spin thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival.

No Fewer Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV

A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie […]

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual at the Big Four, a flurry of high-profile miniseries, limited-run serials and Very Special Episodes are set to air in the coming weeks.

Sluggish Debuts for Bad Teacher, Black Box

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series. As one may well expect from a couple of shows that were reserved for a late-April premiere, the results were unspectacular.

Broadcast’s Incredible Shrinking Thursday

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the Big Four has become a veritable ghost town on Thursday nights.

Déjà Vu All Over Again as CBS Renews 18 Series

In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season. 

All Hail Shonda Rhimes

It may be time to rename ABC “The House That Shonda Built.”

Nina Tassler Upped to Chairman, CBS Entertainment

Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017.

New Girl, Brooklyn Nine-Nine Come Back Down to Earth

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion.

Rake’s Charm Offensive Fails to Hook Viewers

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night.