Microsoft’s Marketing Totally Backfired When CNN Used Its Devices as iPad Stands
Performance Marketing
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the [...]
Déjà Vu All Over Again as CBS Renews 18 Series
In what has become a rite of spring, CBS on Thursday announced it has renewed 18 series for next season.
Nina Tassler Upped to Chairman, CBS Entertainment
Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017.
New Girl, Brooklyn Nine-Nine Come Back Down to Earth
For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion.
Rake’s Charm Offensive Fails to Hook Viewers
Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night.