Philips, Other TV Makers Embrace the Nothingness of Their Products
Creativity
The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of [...]
Ad of the Day: LG
Brand Marketing
One of these years, advertisers are going to stop posting bogus video clips on YouTube that purport to be something other than shameless marketing plays. Alas, 2012 will not be [...]
Darth Vader, Chewbacca, R2-D2 Plugged Into Holiday Spots
Creativity
We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns [...]
Ad of the Day: TomTom
Brand Marketing
Celebrity voices on GPS devices are one of the great delights of the modern age, and also one of the surest signs of the apocalypse. Having celebrities literally direct your [...]
The Spot: Stereoscopic Love
Brand Marketing
GENESIS: Most ads for 3-D televisions pitch a visually spectacular experience. Sony wanted to make a more emotional appeal, focused less on what the device projects and more on feelings [...]
Ex-Apple Employees Rethink the Household Thermostat
Creativity
Nest, a company of ex-Apple employees who saw their former employer redefine pointless gadgetry in the 21st century (I'm specifically referring to the iPad here), is giving a much-needed face-lift [...]