Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins
Performance Marketing
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.
The Spot: Gifts That Do
Brand Marketing
IDEA: In so many holiday ads, the moment of gift giving is the culmination of the journey—an easily exploited emotional high point for those giving and receiving. In Best Buy's [...]
Ad of the Day: Canon
Brand Marketing
The world is filled with beautiful moments worth capturing. You just have to see them. Also, buy a Canon Rebel T4i camera and carry it with you all the time. [...]
Top 10 Commercials of the Week
Brand Marketing
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to [...]
Top 10 Commercials of the Week
Brand Marketing
Unsuspecting Elevator Riders Get Shafted in LG’s Latest Viral Spot
Creativity
Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS [...]