Electronics

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems and aerial drones.

Philips Creates a Stunning Explosion of Color and Snow With ‘Afterglow’

If you like any combination of amazing colors, night skiing and striking imagery, Philips has an ad for you.

Will Beats Help Apple Solve Its Millennial Problem?

Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number of stores including Macy’s, Best Buy and JCPenney plan to open their doors for the first time this year. And apparently it won’t be for naught.

Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist

A street artist named Plastic Jesus (picking an artsy pseudonym in 2013 is like picking an AOL screen name in 1997) stuck it to the man by leaving a fake product—complete with product tag—in five Best Buy stores around Los Angeles. The product is a useless plastic box, and is tagged as such. The product description includes gems like "will not work once you get it home," and "battery life too short to be of use." As an owner of a Dell laptop, I feel the sting of that second comment. The stunt is interesting and well designed, but going after Best Buy at this point is like kicking a dying mule. He or she should have done this in an Apple Store. Via Laughing Squid. UPDATE: Jon Sandler, a spokesman for Best Buy, tells AdFreak in a statement: "A few stores were affected and the boxes were removed immediately. We are flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action during his visits. Hopefully he also had the chance to check out our fabulous back to school deals."

Adweek’s Top 10 Commercials of the Week


Samsung Presents Advertising’s Most Idiotically Primitive Husband Ever

This new ad for Samsung televisions is precipitating foul rumblings across the cyberverse for depicting men as gassy, unkempt, couch-bound louts. Sounds like truth in advertising to me. Especially the flatulence. The spot touts the Evolution Kit, which turns any Samsung television into a smart TV.

Adweek’s Top 10 Commercials of the Week


Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.

Regulator Asks Automakers to Limit Electronics in New Cars

The National Highway Traffic Safety Administration has released non-binding guidelines asking automakers to build electronic devices into vehicles in a way that will not distract drivers, The Washi