Zynga Needs More Words With Brands
Performance Marketing
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than [...]
EA’s E3 Message: We’re Social, Mobile and Always Evolving
Performance Marketing
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
And the Brands Played On
Performance Marketing
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights.
Ad of the Day: Mass Effect 3
Brand Marketing
Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine.
Michael Bay Directs Bay-tastic Ad for EA Driving Game
Creativity
Could there be a better use for Michael Bay's brand of car porn than a commercial for EA's new video game Need for Speed: The Run? Surely not.
Raise Your Man Boobs With Pride, Football Fans
Creativity
Not that you could tell by the triple-digit temperatures in some parts of the country, but it's almost fall, better known to many as football season. That means drunken tailgate [...]