Super Bowl MVP Von Miller Will Dance Into Your Heart, and Your Madden 17 Starting Lineup
Creativity
It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. [...]
Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge
Performance Marketing
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the [...]
College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL
Creativity
If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own [...]
Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden
Creativity
It's Madden season, which apparently is a good time not to be friends with Kevin Hart. In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths [...]
Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad
Creativity
Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.
Electronic Arts Awards Its Media Business
Brand Marketing
The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources.