Electronic Arts

Super Bowl MVP Von Miller Will Dance Into Your Heart, and Your Madden 17 Starting Lineup

It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. OK so, in true Madden Season form, there's nothing subtle about it. The linebacker and Super Bowl 50 MVP dances and sings (with considerably Auto-Tune assistance) his way through an 80-second music video that kicks off agency Heat's annually anticipated campaign for the perennial video game franchise. It's a parody of Justin Bieber's 2015 hit "Sorry," which has been viewed (deep sigh) 1.7 billion times on YouTube, but thankfully you don't have to be a Belieber to appreciate Miller's moves and rhymes. Here's a taste of the lyrical mastery: Rushing the passer and tackling dudes are some strengths of mine. Build your game strategy around me 'cause my rating is 99. Fill that spot for LB just by calling on me and we both can shine. 'Cause I just need one more shot to be MVP.

Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in this captivating two-minute promo for the Electronic Arts game Star Wars Battlefront.

Alex Morgan Will Be the First Female Cover Star for EA’s FIFA Video Game

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex Morgan will be the first female soccer star to appear on the cover of its EA Sports FIFA video game.

9/11 Museum and EA Giferator Win Gold in Cannes’ Newest Category, Creative Data

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's Madden Giferator, which created animated GIFs from in-game footage and clever algorithmic copywriting.

Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.

Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app.

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own game, the day will be yours.

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is willing to go in his quest to defeat Dave "the Lesser" Franco at video game sports. As baffling as it is bafflingly long, the ad from agency Heat, San Francisco, rolls out quite a few celebrity cameos, including (for some reason) NBA star Damian Lillard and (because why not?) Harley Morenstein from Epic Meal Time. If you like watching zany, over-the-top celebrity antics—or just like seeing James Franco's brother get slapped—this might be the ad for you. If not, well, you probably stopped reading when you saw the phrase "three-and-a-half-minute promo." Credits after the jump.

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.

Electronic Arts Awards Its Media Business

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources.