Political Direct Mail for the Win!
Performance Marketing
During the 2016 election cycle, there was more political direct mail than ever before. The United States Postal Service and The American Association of Political Consultants (AAPC) wanted to see [...]
Hillary Clinton and Donald Trump’s 5 Buzziest Tweets of the Election
Performance Marketing
Twitter has been front and center during this year's election season, and the Twitter-happy GOP nominee Donald Trump has had much to do with that.
Zipcar Is Offering Free Cars for Voters to Drive to the Polls on Election Day
Performance Marketing
Zipcar is making more than 7,000 cars free on election day to help its members get to the polls.
HillaryClinton.com’s New ‘BuzzFeed-esque’ Timeline Takes a Hammer to Trump’s Past
Performance Marketing
On Oct. 19, when Hillary Clinton and Donald Trump meet for the third and final presidential debate, rest assured that Clinton will verbally direct the millions of viewers to "go [...]
Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election
Performance Marketing
Does this election feel different to you?
Infographic: Who’s Watching Political Ads, and Are They Finishing Them?
Brand Marketing
As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates [...]