It’s the Data, Dummy: Obama Re-Elected, but Nate Silver Knew That Already
Performance Marketing
It's finally over. After nearly two full years of fringe candidates, mudslinging, punditry and speculation, Barack Obama won re-election this evening, made official by Mitt Romney's concession just before 1 [...]
Michelle Obama and Joe Biden’s Twitter Twist
Performance Marketing
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The [...]
Romney Didn’t Crack Top 100 Display Ad List Until October
Performance Marketing
The political ad game is basically over.
Voters Take to Social Media to Influence Election
Performance Marketing
Getting out the vote has traditionally been a ground game, a combination of telephone calls and transportation to the polls. But this year, social media has come into greater play, [...]
Will Ferrell Will Do Anything for You, If You Just Vote for Obama
Creativity
Will Ferrell delivers the silliest and perhaps the most inspired presidential endorsement of the campaign season, donning a red smoking jacket and sporting a porny mustache as he offers to [...]
In Late Push, Candidates Target Big Ten Network
Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states.