Election 2012

Twitter Hikes Promoted Trend for Super Bowl

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire fo

Fast Chat: Michael Hastings Can’t Quit the Campaign Trail

If the first draft of political history was written on Twitter during the 2012 presidential election, Michael Hastings wasn't far behind with his attempt at the second. Wasting no time after Nov.

Think Data Was Crucial in 2012 Election? Wait Until 2016

The 2012 election and big data are quickly becoming synonymous as the post-mortems and "How Obama Won" stories are published in the wake of the presidential contest.

Romney’s Guy: No Apologies

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the former creative leader at DDB and Young & Rubicam worked long days, produced hundreds of ads and endured the brickbats of online critics, including his brethren in advertising.

Slate Scales. But Is It Too Late to the Game?

Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product.

Romney/Ryan Face Tattoo Looking Less Awesome in Retrospect

We've written before about the perils of tattooing one's face with commercial signage that could sooner or later become obsolete—making you, like the product or service advertised, an embarrassing relic. Eric Hartsburg did not heed the warnings, however.

Advertisers Gird for Gridlock

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.

BuzzFeed’s First Election Night

Just after 7 p.m., BuzzFeed's 12th floor newsroom is jammed with nearly 100 employees. Editor in chief Ben Smith, taking a brief break from his dual screens, surveys the crowd, which is currently gathered around an assortment of free pizza and beer.

Decision 2012: The Good, the Bad and the Funny

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President Obama.

Weeklies Ready Obama Election Coverage [Updated]

Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that will also mean scrapping a pre-prepared Romney cover.