Twitter Hikes Promoted Trend for Super Bowl
Performance Marketing
Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that [...]
Romney/Ryan Face Tattoo Looking Less Awesome in Retrospect
Creativity
We've written before about the perils of tattooing one's face with commercial signage that could sooner or later become obsolete—making you, like the product or service advertised, an embarrassing relic. [...]
Advertisers Gird for Gridlock
Brand Marketing
The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.
BuzzFeed’s First Election Night
Performance Marketing
Just after 7 p.m., BuzzFeed's 12th floor newsroom is jammed with nearly 100 employees. Editor in chief Ben Smith, taking a brief break from his dual screens, surveys the crowd, [...]
Decision 2012: The Good, the Bad and the Funny
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President [...]
Weeklies Ready Obama Election Coverage [Updated]
Performance Marketing
Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that [...]