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Mindshare Retains HSBC’s Global Media Account

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying.Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank’s annual media spending is estimated at $400 million.

Contenders Emerge in Global HSBC Review

HSBC executives this week are briefing creative contenders in the bank's global marketing services review.