Adweek’s Top 5 Commercials of the Week
Brand Marketing
As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week [...]
First Mover: Amanda Goodfried
Performance Marketing
Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment
How to Generate Leads With Education Marketing
Performance Marketing
If you're into content marketing these days, then you probably know a bit about using education to generate leads. But what makes an educational marketing approach actually work? How can [...]
10 College Commercials That Actually Don’t Suck
Creativity
College marketing is bound to get a lot more interesting, what with the corporatization of higher ed and all. But right now it's mostly still boring pastiches of smiling white [...]
Canadian Group Accused of Transphobia for Newspaper Ad
Creativity
Here's your controversial ad of the day: a full-page newspaper ad that ran in Canada's National Post this week, urging adults to stop "confusing" children by teaching them about gay [...]
R.E.M. Breaks Up Days After Finally Licensing a Song for a TV Ad
Creativity
As you've probably heard by now, R.E.M. said Wednesday that they're splitting up after 31 years. Oddly enough, the announcement came just days after an R.E.M. song popped up in [...]