Education

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Brazilians Learn English by Taking Real L.A. Pizza Orders in Sequel to Famous Campaign

FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in retirement homes looking for someone to talk to. (The work took home 10 Lions from Cannes, and was among the 10 most-awarded campaigns there.)Now, agency and client are back with a follow-up, featuring another interesting way to get Brazilians some real-world practice with their English.

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers.Armed with that insight, language school Euroidiomas has been trolling these viewers with clever YouTube banner ads that covered subtitles on movie promos and urged them to sign up for English classes.

College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL

If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own game, the day will be yours.

Google Thanks Every Teacher on Earth for Helping Kids Discover the Worlds Beyond

Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme.

Adweek’s Top 5 Commercials of the Week

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week looked forward to the summer days ahead. Others touched on important topics in ways that surprised and inspired. And they spanned the globe, from the U.S. to the U.K. to Brazil, sometimes in the same ad.

This Delightfully Sarcastic College Recruitment Ad Will Make You Want to Enroll Today

Looking for a good way to spend the next few minutes? May I recommend … (looks at camera and grins cultishly) … this amazing recruitment video for Monash College?

College Recruitment Ad Hides a Real Graduate in a ‘Digital’ Kiosk

Soliciting testimonials from alumni isn't a new way to advertise a university, but this example definitely takes it to a new and charming extreme.Canada’s Royal Roads University decided to let alumni speak for themselves by physically embedding them in what passers-by assumed to be digital ad kiosks. In the case study below, the university and agency Cossette Vancouver show how they constructed a special display box that hid a live alumna inside. When people pressed a "Connect" button on the display, a panel dropped down, revealing the actual woman they thought they'd be hearing from digitally.Some were so surprised that they thought she was a very realistic video or perhaps a robot. Nothing screams "I love my university" louder than a woman’s willingness to stand in a claustrophobic box all day and talk to surprised strangers. But the clip would obviously be more effective if we saw high schoolers or even parents praising the approach rather than hearing seniors talk about how nice it was to talk to a "real person." Still, I look forward to other inventive executions in this campaign.

Blacks and Hispanics More Likely Than Whites to Use Twitter

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.

University of Chicago Confused by Crazy, Wonderful Indiana Jones Package

"If you're an applicant and sent this to us: Why? How? Did you make it? Why so awesome?" These and many more questions are being asked this week by the University of Chicago admissions department, which received a bizarrely intricate package addressed to Henry Walton Jones Jr.—which will be familiar to film buffs as the full name of Indiana Jones, from the Lucas/Spielberg franchise. Inside was a lovingly crafted replica of the journal kept by fictional University of Chicago professor Abner Ravenwood, whose writings are used in Raiders of the Lost Ark to guide Jones's quest for the Ark of the Covenant. Per the university's blog: "The book itself is a bit dusty, and the cover is teal fabric with a red velvet spine, with weathered inserts and many postcards/pictures of [Abner's daughter] Marion Ravenwood (and some cool old replica money) included. It's clear that it is mostly, but not completely handmade, as although the included paper is weathered all of the 'handwriting' and calligraphy lacks the telltale pressure marks of actual handwriting." The assumption is that it's an amazingly creative application from a potential student. There aren't any clear signs that it's some kind of guerrilla marketing related to the Indiana Jones films or merchandise. Which leaves me really just wondering one thing: If someone is obsessed enough to create something this detailed and complex (even faking the foreign postage and somehow getting it delivered), how could he or she misspell "Illinois" on the address label? Hat tip to the Sun-Times and Chicagoist.UPDATE: "We were just as surprised to see this package as you were!" Lucasfilm tells the university, apparently confirming that this isn't a marketing stunt. The school has collected various other theories about the package at that same link.UPDATE: The university has solved the mystery, revealing how the package's journey was "truly an adventure befitting Indiana Jones."