EDM

Yahoo’s Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM.

Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave.

OneBeat Launching Electronic Dance Music App on Xbox Live

OneBeat, a company that calls itself the "voice of electronic dance music" (EDM), is releasing an app on Tuesday for Xbox Live, which will house 11 new original shows focused on EDM culture, showcasing the DJS, festivals and party-goers that make up the scene. In addition to the shows, the app will eventually include live performances, an events calendar and ticket sales, according to the company. OneBeat also plans to incorporate second-screen features around the content in another iteration of the app.

Microsoft Pitches New Content, Fields Technical Glitches

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were new show announcements.