4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing
Brand Marketing
Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. [...]
Edelman Is the Latest to Connect Brands With Hollywood
Brand Marketing
Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent.
PR Giant Edelman Apologizes for Calling Robin Williams’ Death an ‘Opportunity’
Brand Marketing
Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week.
Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game
Performance Marketing
Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.
Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In
Brand Marketing
More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media.
How Are Social Networks Evolving? Join #AdweekChat to Weigh in With Experts
Performance Marketing
Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.