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8 Ways to Keep the Rust Off of Brand Trust

Performance Marketing

We in the marketing and public relations business talk a lot about brand trust. Do we walk it? With trust, simply put, you have a chance to succeed with prospects [...]


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Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

Brand Marketing

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get?

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How Will Smith Changed His Entire Outlook on Life (and Why He’s Sorry for Wild Wild West)

Brand Marketing

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in.

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Here’s the Definitive Plan for Your Week at Cannes

Brand Marketing

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, [...]

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Creating Luxury Appeal for Any Brand

Performance Marketing

So why do many of us spend $55,000 and more on a luxury car that Consumer Reports says won’t perform as well as a much cheaper brand?

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Designers, Can You Solve the Mystery Hidden Inside This Photoshop File?

Creativity

Adobe and Edelman San Francisco had a surprise hit last Halloween with their "Photoshop Murder Mystery"—a crime hidden inside a Photoshop document, which designers could solve by sifting through the [...]