Ed Helms

Yahoo’s Mayer Looking for TV-Sized Hit

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it comes to original programming. Per multiple sources, the company is talking to various studios and talent agencies in Hollywood in search of a breakthrough series project. Ideally the company would like to develop around three half-hour comedy series that it would present at this year’s NewFronts in New York. While nobody at Yahoo is talking about spending House of Cards, Netflix-type money, Yahoo—under Mayer’s direction—is seeking a buzzy hit that would change the way Yahoo is perceived in the market by consumers and advertisers. One producer estimated that Yahoo may be looking for projects in the range of around $200,000 an episode. But another offered: “Think at least [along the lines of] cable budgets, in the range of $1 to $2 million an episode.”

Ghost Ghirls and Tiny Commando Are Both Really Funny

If you're going to make a scripted web series, it's almost a foregone conclusion that it will be a comedy—sci-fi costs too much, most straight-up dramas have too many locations for the quick turnaround required, and a funny script can overcome most technical handicaps.

Here’s Our Scorecard for the 2013 NewFronts

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was about the start of a movement, this year was about evolution and maturity," said Adam Shlachter, svp media, Digitas.