How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
Blockchain Is Eating Commerce
Performance Marketing
Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value — coupled with friends, clients and business partners asking [...]
Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says
Brand Marketing
In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin [...]
Hiding Tax Increases: USPS Taps Mailers’ Budgets, Again
Performance Marketing
When the cost of oil and gas plummets, that's when states—looking for revenue—make a move to raise taxes on gasoline, in hope voters will hardly notice. Of course, when the [...]
San Diego Dreamin’ – Charging Through ‘The DMA’
Performance Marketing
The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out [...]
Hey, Lawmaker: Marketing Moves Today’s Commerce, and Data Moves Today’s Marketing
Performance Marketing
Members of Congress, and even the White House, seem to forget or ignore that their very own campaigns depended on the flow of information about citizens and individuals and population [...]