Infographic: How Tech-Savvy Shoppers Spend Their Time Online
Brand Marketing
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy [...]
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Performance Marketing
The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram.
Can Facebook Attract More Retailers With New E-Commerce Features?
Performance Marketing
Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new [...]
Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons
Performance Marketing
Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, [...]
This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers
Performance Marketing
Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few [...]
By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%
Performance Marketing
Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testi
Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary
Performance Marketing
A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's [...]
Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button
Performance Marketing
Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step [...]
5 Social Media Hacks Every Marketer Should Know
Performance Marketing
So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.