PayPal Is No Longer Utilizing the Bill Me Later Brand Online
Performance Marketing
Many people, no doubt, have fond memories of suddenly discovering a new credit option called Bill Me Later at the end of booking a plane ticket to Paris or Pittsburgh [...]
The New York Times’ Acquisition of The Wirecutter Signals Rise of Commerce in Publishing
By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and [...]
Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far
Performance Marketing
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.
Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving
Performance Marketing
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers [...]
This Online Estate Sale Site Has Digs as Cool as the Virtual Auctions It Hosts
Brand Marketing
For all those estate sale lovers who have a penchant for, perhaps, a seat from Crosley Field or a set of bronzed baby-shoes bookends, online auction site Everything But The [...]
Jet.com Is a Stone’s Throw From Manhattan and Packs Big Personality
Brand Marketing
No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been [...]
Y&R Imagines the Sad Wasteland of All Those Shopping Carts You’ve Abandoned Online
Creativity
Do you ever abandon an online shopping trip mid-search, only to discover your potential purchases weeks or months later, still languishing in the cart? Online discount code hub RetailMeNot and [...]
This Health and Wellness Brand’s New York Office Is Totally Zen
Brand Marketing
Lowe’s New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills
Performance Marketing
Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards.
Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping
Performance Marketing
This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.