Publishers Can’t Compete with Google, Amazon & Facebook – So They Should Complement Their Commerce
Publishers — especially commerce-focused publishers — can’t beat Google, Amazon and Facebook. They’re just too big, too powerful, and all-pervasive. To be successful, digital publishers need to augment the experiences [...]
Did the SCOTUS Tax Ruling Nullify ‘Physical Presence’ as a Nexus Standard?
Performance Marketing
The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for collecting and remitting sales and use taxes. This may potentially eliminate [...]
Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have [...]
4 Customer Experience Tactics Publishers Should Steal from Ecommerce
Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, [...]
Ecommerce is On the Rise Again. Here Are 6 Articles On Ecommerce Strategies for Publishers
Ecommerce has emerged as a hot topic for 2018. Just last month Hearst Magazines acquired a minority stake in Gear Patrol (a men’s brand focused on enthusiast products and content) [...]
Publishers Say Email is #1 Revenue-Driving Technology
When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes [...]
How Can Magazine Publishers Make Ecommerce Work?
It’s no secret Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and consumer brands are feeling Amazon’s presence the most. Bloomberg’s [...]
How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has [...]
Beyond Subscription & Ad Sales: 2 Keys to Growing Alternative Revenue
Few people buy lifestyle or news content in the volume they used to. Our readers often expect it to be free, yet they’re perfectly willing to pay for niche content. [...]
7½ Must-Consider Tips for B2B Publishers’ Ecommerce Business
I have heard more than one business information publisher define their digital sales as collecting money online. In other words, the fact readers were paying for renewals online as opposed [...]