TRUFF Co-founders on Launching a Community-driven CPG Brand
Thanks in part to the popularity of internet hits like “Hot Ones,” hot sauce and truffles are having a big moment right now. Nick Ajluni and Nick Guillen, co-founders of [...]
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
How This CBD Beverage Brand Founder Crafted His Own Category-disrupting Playbook
Recess' Benjamin Witte takes us inside the brand's creative and omnichannel strategies and new revenue-generating "realitywear."
Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business
From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. And newly named CMO Dave Gerhardt and [...]
Demystifying Gen Z: Content Consumption, Brand Loyalty, Shopping Habits and More
In this limited-time series from Adweek and WAYV, we ask Gen Zers questions about their content consumption, brand loyalty, shopping habits and more to get the real scoop.
Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
At just 19 years old, Drake Rehfeld was part of the research engineering team at Snapchat. In 2017, Drake co-founded influencer ecommerce platform Demeanor, which is now a part of [...]
How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales
Recently announced as part of Adweek’s Women Trailblazers council, Rachel is charting new paths for the customer purchase journey by way of the mobile swipe-up. From her prior stint at [...]
Introducing the New Brandweek Innovators Council
Today we announce another new Brandweek Council, the Innovators Council (Press Release). We officially launched this Council last year with inaugural members Barbara Martin Coppola, CDO of IKEA, Dara Treseder, [...]
The Shift from eCommerce to Digital Commerce (And Why Retailers Need to Know the Difference)
Sid Jatia is the Vice President of Global eCommerce at Under Armour but if you ask him, consumer buying behaviors have shifted so much that the term eCommerce is no [...]
Innovators Weigh In: The 3 Most Exciting Trends in Marketing Right Now
Ten of marketing’s most innovative stars weighed in on the most exciting things happening in marketing right now. Here is their list of the top trends to watch.