9 Women the NFL Should Consider for Next CMO
Brand Marketing
The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f
Almost Extinct, Flappy Bird Priced on eBay for Thousands
Performance Marketing
How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer [...]
Unilever Looks to Marry In-Store Sampling With E-commerce
Performance Marketing
Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce.
JWT CEO Bob Jeffrey Says the Consumer Is Still in Control
Brand Marketing
With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC [...]
Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand
Brand Marketing
In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website. [...]
How Agencies Are Retooling for the Automated Ad Buy
Brand Marketing
If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to [...]