Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It’s Glorious
Brand Marketing
Goodby, Silverstein & Partners just released one of the most playful, infectious and eye-catching ad campaigns of the year—five online spots for eBay that cleverly combine music and design to [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Ad of the Day: ‘Shop the World,’ eBay Says in New Global Brand Campaign
Brand Marketing
What do Godzilla, Jimi Hendrix, the Wizard of Oz and Selena Gomez have in common? While the obvious answer would be "absolutely nothing," it turns out they're all featured in [...]
EBay and PayPal Will Part Ways in 2015
Performance Marketing
After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015.
How Tiffany’s Iconic Box Became the World’s Most Popular Package
Brand Marketing
For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with [...]
EBay Suffers Another Security Hack
Performance Marketing
Online auction house eBay has once again come under fire for its slow response to a reported hack that drove its buyers to a phony "Welcome" page that gathered users' [...]