6 Steps to E-commerce Success in B2B Seller Marketplaces
Performance Marketing
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part [...]
Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting
Brand Marketing
The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign. A 30-second centerpiece spot, titled "The Giver," focuses [...]
Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off
Performance Marketing
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their [...]
Imgur Thinks Its Nerdy Millennial Male Users Will Actually Love Its New Native Ad Unit
Performance Marketing
Imgur, a social platform for images and GIFs with 150 million monthly users, is announcing an ad product that doesn't have the most original name but seems to have intriguing potential.
How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas
Performance Marketing
Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads [...]
Why Big Brands Are Suddenly Getting Cozy With Reddit
Performance Marketing
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.