Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg? Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough already, the U.K. supermarket chain will be stocking 20 million (!!) chocolate eggs and assorted other treats for the upcoming holiday. To get the word out, client and agency hatched a plucky campaign anchored by the minute-long clip below:
Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer.
While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and birdhouses?
Like it or not, Easter is largely a holiday about chocolate. The candy enjoys its second-largest sales spike of the year around this time, after Halloween, and Americans eat more than 70 million pounds of chocolate during the Easter season, according to a 2009 Nielsen report. (Pope Benedict XVI himself got a 550-pound, 7-foot-tall chocolate Easter egg from Italian chocolatier Tosca this year. He regifted it to a juvenile detention center rather than risk the stomach ache.) The choices for chocolate lovers are endless—chocolate bunnies, Cadbury Creme Eggs, M&Ms, Reese's peanut butter cups. It's enough to make a Peep feel depressed. After the jump, fill up on the 10 most-viral chocolate commercials of all time, as compiled by Unruly Media. They range from the sublime (Cadbury "Gorilla") to the insane (Kit Kat). But all of them are pretty tasty.