Twitter Debuts a World Series TV Campaign to Champion ‘Moments’
Performance Marketing
Facing the challenge of how much—and how fast—it can grow, Twitter on Tuesday said it's launching a TV ad campaign during the World Series, just hours after reporting lackluster third-quarter [...]
On Q1 Earnings Call, Omnicom’s Wren Addresses Merger Concerns
Brand Marketing
While Omnicom reported first-quarter worldwide revenue rose 3 percent, the real news in the company’s call with investors was its cautious outlook about the merger prospects with Publicis Groupe.
Viacom Sees a Softer Scatter Market in November, Recovers in December
Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at [...]
Facebook Posts $1B-Plus Mobile Revenue
Performance Marketing
Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time.
AMCX Says Its Own VOD Strategy Is ‘Heretical,’ but That’s Cool
AMC Networks delivered lower-than-expected earnings on Thursday, announcing that it wouldn't be discussing the Chellomedia purchase in much detail on the call (the company agreed to buy the international TV [...]
CBS Blackout Took a Bite Out of Time Warner Cable Earnings
While there was little doubt that CBS on Sept. 2 walked away the victor in its month-long feud with Time Warner Cable, it wasn’t until this morning that the cost [...]