EA Sports

Super Bowl MVP Von Miller Will Dance Into Your Heart, and Your Madden 17 Starting Lineup

It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team.OK so, in true Madden Season form, there's nothing subtle about it. The linebacker and Super Bowl 50 MVP dances and sings (with considerably Auto-Tune assistance) his way through an 80-second music video that kicks off agency Heat's annually anticipated campaign for the perennial video game franchise.It's a parody of Justin Bieber's 2015 hit "Sorry," which has been viewed (deep sigh) 1.7 billion times on YouTube, but thankfully you don't have to be a Belieber to appreciate Miller's moves and rhymes.Here's a taste of the lyrical mastery:Rushing the passer and tackling dudes are some strengths of mine. Build your game strategy around me 'cause my rating is 99. Fill that spot for LB just by calling on me and we both can shine. 'Cause I just need one more shot to be MVP.

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform.

Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise

Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm."Critics" called it "impossible to un-watch" and "an epic tale of gridiron redemption." But there was one major, impossible-to-ignore disappointment: It was never seen in theaters.

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online […]

Alex Morgan Will Be the First Female Cover Star for EA’s FIFA Video Game

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce today that Alex Morgan will be the first female soccer star to appear on the cover of its EA Sports FIFA video game.

How the National Women’s Soccer League Plans to Keep You Hooked After the World Cup

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup.

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.

Step Inside EA’s Headquarters, Where the Kid in You Dreams of Working

EA Sports has, for decades, been responsible for some of the most popular games on the planet. The Electronic Arts studio counts wildly successful series like Madden NFL, FIFA and […]

These Compelling Campaigns Are the Gold Standard for Sports Advertising

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work: