Super Bowl MVP Von Miller Will Dance Into Your Heart, and Your Madden 17 Starting Lineup
Creativity
It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. [...]
Alex Morgan Will Be the First Female Cover Star for EA’s FIFA Video Game
Brand Marketing
Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce [...]
How the National Women’s Soccer League Plans to Keep You Hooked After the World Cup
Brand Marketing
Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup.
How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly
Brand Marketing
Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.
Step Inside EA’s Headquarters, Where the Kid in You Dreams of Working
Brand Marketing
EA Sports has, for decades, been responsible for some of the most popular games on the planet. The Electronic Arts studio counts wildly successful series like Madden NFL, FIFA and [...]
These Compelling Campaigns Are the Gold Standard for Sports Advertising
Brand Marketing
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold [...]