Kevin Spacey Challenges You to a Staring Contest in Series of Connected E*Trade Ads
Creativity
Kevin Spacey is an accomplished thespian whose talents extend to the possibly related realm of staring contests. In a fun (though tenuously branded) E*Trade campaign from R/GA, the House of [...]
Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness
Performance Marketing
Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in [...]
TD Ameritrade Launches Creative Review
Brand Marketing
TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.
Grey N.Y. Cuts 4% of staff
Brand Marketing
Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January.
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]
Ogilvy Wins E*Trade
Brand Marketing
Ogilvy & Mather has won E*Trade less than a month after Grey resigned the account, sources said. The move to a fellow WPP Group shop comes after an agency review [...]