Facing the Future
Performance Marketing
Recently, I participated in a panel discussion at a major e-commerce conference. The topic was about the “Future of Marketing,” and naturally, the discussion went towards the Internet of Things [...]
HGTV and Food Network’s New Amazon TV Apps Let You Shop With Your Remote
Performance Marketing
Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa.
Cutting Through the Mumbo-Jumbo of Search
Performance Marketing
Artificial intelligence (AI), machine learning, semantic search, Hummingbird and Rank Brain are just part of a dizzying array of technical terms and reserved words used by search professionals at the [...]
Creative Cage Match: Summer Lovin’ Edition
Performance Marketing
Happy [Belated] First Day of Summer! Time to break out the water wings and SPF 1,000 and enjoy the weather while it lasts. And like any good marketers worth their [...]
Target and Lancome Produce Snapchat’s First Ecommerce Ads
Performance Marketing
After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app [...]
Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell
Performance Marketing
While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and [...]