6 Steps to E-commerce Success in B2B Seller Marketplaces
Performance Marketing
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part [...]
3 Quick Ways to Sabotage SEO Efforts
Performance Marketing
Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in effect, sabotage and trash months and even years of [...]
Winning at Voice-Assisted Search
Performance Marketing
Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing improvements and expanded options in natural language technology and [...]
Amazon Accused of ‘Surge Pricing,’ Misleading Consumers During Prime Day
Performance Marketing
According to a recent report, a vendor who sells direct through Amazon has stepped forward to accuse the e-commerce giant of misleading business practices. Specifically, the vendor said that Amazon [...]
Amazon Aims to Shut Down ‘Showrooming’
Performance Marketing
First off, I'm a fan of Amazon. I can order everything from cat litter to sequined gowns, from dried blueberries to external hard drives. And I love that. So when [...]
Link Spam — What’s Old Is New Again
Performance Marketing
Link spam is like the proverbial crabgrass in the digital lawn. It requires continuous attention to keep it from taking over.