Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes
Brand Marketing
Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market.
Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens
Brand Marketing
Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and [...]
E-Cigarette Maker Launches Bizarre, Raunchy Teasers in Response to Ad Ban
Creativity
VIP, an e-cigarette maker in Britain, has reacted to what it felt was a dumb ban against its ads by doing the mature thing—producing a smutty campaign full of sexual [...]
Lawmakers to FDA: Regulate E-Cigarettes
Brand Marketing
In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes.
The Marlboro Man Still Sells Cigarettes
Brand Marketing
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots [...]
Pinterest Has Users, Fancy Has a Business Model
Performance Marketing
Fancy isn't Pinterest. Not even close. But Pinterest may start looking to emulate its business model.