Dwayne Johnson

Facetime: The GOP Convention and Other Media Shindigs

From The Republican National Convention in Cleveland to red carpets in Los Angeles, media stars were everywhere this week, celebrating premieres, launches and summer.

How Droga5 Branded Dwayne ‘The Rock’ Johnson as It Would Any Consumer Product

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage the other—how WME could use Droga's marketing prowess, and how Droga might employ WME's

How Vine’s Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence.

Meet the Newest Livestreaming Stars Every Brand Should Know About

Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch […]

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ

MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne ‘The Rock’ Johnson

A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk.