Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. [...]
Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings
Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial [...]
C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue
While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to [...]
Prime Time Ghost Town
It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or [...]
Editor’s Letter: The Evolution of Man
Brand Marketing
There’s been a spate of writing lately questioning the relevance of men.
A Visit to the Set of Fox’s Sleepy Hollow
The sun is slowly dragging its way out of the earth and up the trunks of the black gum trees and loblolly pines when a silent figure appears from out [...]