Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it.
Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys.
No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up the state of television.
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial loads into library VOD content.
While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth.
It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or are firing up the DVR.
The sun is slowly dragging its way out of the earth and up the trunks of the black gum trees and loblolly pines when a silent figure appears from out of the fog.