Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people.
Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it.
The “Small Business Saturday” campaign Digitas and Crispin Porter + Bogusky created with American Express has been named the top winner the first-ever Facebook Studio Awards, topping more than 1,000 submissions Facebook received.
As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers.
Here's a sneaky little Foursquare stunt: Euro RSCG Brussels, with help from generally mischievous agency Duval Guillaume, claims that it recently became Foursquare mayor of 42 rival ad agencies in Belgium—simply by visiting them day after day and checking in. There was a recruitment element to this.
Men are often a bit lacking in the empathy department when it comes to pregnancy. They just don’t know what their wives and girlfriends go through. In Belgium, a baby-food […]
Often it seems we can't escape advertising. That feeling is probably even stronger, though, when the ad is literally following you through the mall. Shoppers in Belgium got to experience […]
You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use […]
Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. The foxy babe in a mini-dress isn't there to watch the […]