Adweek’s Top 10 Commercials of the Week
Brand Marketing
Euro RSCG Becomes Foursquare Mayor of 42 Rival Agencies in Belgium
Creativity
Here's a sneaky little Foursquare stunt: Euro RSCG Brussels, with help from generally mischievous agency Duval Guillaume, claims that it recently became Foursquare mayor of 42 rival ad agencies in [...]
Belgian baby-food brand gets men pregnant
Creativity
Men are often a bit lacking in the empathy department when it comes to pregnancy. They just don’t know what their wives and girlfriends go through. In Belgium, a baby-food [...]
Alfa Romeo ads just will not leave you alone
Creativity
Often it seems we can't escape advertising. That feeling is probably even stronger, though, when the ad is literally following you through the mall. Shoppers in Belgium got to experience [...]
Carlsberg crafts refreshingly useful print ad
Creativity
You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use [...]
Men’s magazine rethinks role of babysitters
Creativity
Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. The foxy babe in a mini-dress isn't there to watch the [...]