Duval Guillaume

Adweek’s Top 10 Commercials of the Week

Ad of the Day: Carlsberg

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people.

TNT Brings Drama to Belgium With Crazy Town-Square Stunt

Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it.

Digitas Grabs Top Honor in Inaugural Facebook Studio Awards

The “Small Business Saturday” campaign Digitas and Crispin Porter + Bogusky created with American Express has been named the top winner the first-ever Facebook Studio Awards, topping more than 1,000 submissions Facebook received.

Ad of the Day: Carlsberg

As we've learned many times in recent weeks, real-world advertising stunts are not without their risks. ConAgra and Ketchum had that hidden-camera fiasco with the food bloggers.

Euro RSCG Becomes Foursquare Mayor of 42 Rival Agencies in Belgium

Here's a sneaky little Foursquare stunt: Euro RSCG Brussels, with help from generally mischievous agency Duval Guillaume, claims that it recently became Foursquare mayor of 42 rival ad agencies in Belgium—simply by visiting them day after day and checking in. There was a recruitment element to this.

Belgian baby-food brand gets men pregnant

Men are often a bit lacking in the empathy department when it comes to pregnancy. They just don’t know what their wives and girlfriends go through. In Belgium, a baby-food […]

Alfa Romeo ads just will not leave you alone

Often it seems we can't escape advertising. That feeling is probably even stronger, though, when the ad is literally following you through the mall. Shoppers in Belgium got to experience […]

Carlsberg crafts refreshingly useful print ad

You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use […]

Men’s magazine rethinks role of babysitters

Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. The foxy babe in a mini-dress isn't there to watch the […]