Brand Apps Need to Provide a Utility to Stay Visible
Performance Marketing
Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.
Vote for the Best and Worst Brand Extensions
Brand Marketing
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a [...]
Portrait: Digital Pulp
Brand Marketing
Specs Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer What Digital ad agency
Eyes of the Storm
Brand Marketing
Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon [...]