For Unilever’s CMO, Global Growth and Social Responsibility Are Now Inseparable Goals
Brand Marketing
Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he [...]
4 Shops Vie for P&G’s Duracell Account
Brand Marketing
Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
You can learn a lot from this week's best new commercials.
Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic
Brand Marketing
Row, row, row your boat … 3,000 miles without stopping!?
Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands
Creativity
Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop.
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]