How to Fix the Problem When Big Data Fails in Digital Media Planning
Brand Marketing
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]
Why Brands Are Ditching Twitter’s 6-Second Vine App
Performance Marketing
Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips.
How Dunkin’ Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC
Brand Marketing
Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both [...]
Dunkin’ Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like
Brand Marketing
A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see.
Why Hill Holliday Spun Off Its Media Operations as Trilia
Brand Marketing
Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday
Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials
Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products.