Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play
Creativity
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer [...]
Candid Seat Belt PSAs Show You How to Use a Wheelchair and Change a Colostomy Bag
Creativity
Here's an unpleasant if novel way to recommend the use of seat belts: Show people detailed instructions on dealing with injuries from not wearing one. Gyro's Dubai office did just [...]
Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside
Creativity
Ah, it's the old hollowed-out-book-with-a-phone-in-it trick! FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry [...]
New Year’s Resolutions Color Quiet Week for Brands on YouTube
Performance Marketing
Last week—with New Year's Day smack in the middle—was relatively quiet for big branded Web video efforts.
Fanta-Flavored Print Ad Probably Not Quite as Tasty or Refreshing as Fanta Itself
Creativity
I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta.