Jason Binn and his magazine of pure aspiration
From Bloomberg Pursuits to Du Jour, 2012 has been the year of the 1 percent publication. So how does an upstart set itself apart from this luxury pack? One tactic: take advantage of the fact that giving—not just buying—is the newest status symbol.
Do you find Town & Country a bit too mass-market? Bored by the exotic locales in Departures? If you’re looking for a new spin on the uber-luxe glossy, Du Jour, which launches Aug.