Droid

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing, calculate the best route there and text his date to meet him at the bottom—all before he crashes through an awning into a dumpster and dusts himself off.

Adweek’s Top 5 Commercials of the Week

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer. Three of our picks this week are holiday spots. The other two are incredible as well—one features Ed Norton on a wild 90-second adventure, while the other, from Pantene, makes a strong statement about sexism.

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward Norton is going to do a commercial, it's going to be a really good commercial.

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

With New Droid, Motorola Hopes for Another Razr Hit

Can the name “Razr” help put Motorola devices back on the must-have list? Seems like we’ll soon find out.At a New York press event Tuesday afternoon, Motorola Mobility released its newest smartphone, the Droid Razr, resurrecting the name of its 2004 hit flip phone.

Droid X proves a bit rough on sensitive skin

The launch ad for the Droid X, from mcgarrybowen, reveals the phone's origin story. Considering the brand's connection to LucasFilms—the name Droid is a Lucasfilm trademark that's been licensed to […]