Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot
Brand Marketing
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.
Ad of the Day: Oddball ‘Bragspeople’ Sing Pizza Hut’s Praises in First Ads From Droga5
Brand Marketing
Pizza Hut has a lot to brag about, but it's way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them.
These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton
Brand Marketing
Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month.
Dixie Builds Diners in Dead Zones to Help Friends and Families Reconnect
Brand Marketing
You might complain about your crappy cell service every now and then, but in 2016 it's pretty hard to find a dead zone. That means it's much easier for us [...]
Quilted Northern Celebrated the Very Forgettable National Toilet Paper Day With Tiny Pop-Up Shops
Brand Marketing
Last week a very important national holiday took place. It wasn't as important Women's Equality Day, which was also last week, but an essential holiday that touches every person in [...]