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It Turns Out Shopping-Center Santas Actually Do Bring People in the Door

Brand Marketing

As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the [...]


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Analysis: Netflix, DreamWorks and the Brave New Content Licensing World

Convergent TV

Netflix has signed an agreement with DreamWorks for exclusive content produced by the latter, in addition to the upcoming

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DreamWorks to Buy Youth-Oriented YouTube Network

Performance Marketing

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.

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Struck Places Easter Eggs in a Location Finder

Brand Marketing

Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters

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As Ex-Partners Vie for Movie Deals, Netflix Expands Originals

Convergent TV

It's got to be bitter to lose a contract to your old business partner.

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Netflix Signs Content Deal With DreamWorks

Performance Marketing

It’s been a rough month for Netflix, which faced a million-subscriber loss when its price hike went into effect and some serious backlash from the Qwikster split, but there’s finally [...]