It Turns Out Shopping-Center Santas Actually Do Bring People in the Door
Brand Marketing
As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the [...]
Analysis: Netflix, DreamWorks and the Brave New Content Licensing World
Netflix has signed an agreement with DreamWorks for exclusive content produced by the latter, in addition to the upcoming
DreamWorks to Buy Youth-Oriented YouTube Network
Performance Marketing
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.
Struck Places Easter Eggs in a Location Finder
Brand Marketing
Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters
As Ex-Partners Vie for Movie Deals, Netflix Expands Originals
It's got to be bitter to lose a contract to your old business partner.
Netflix Signs Content Deal With DreamWorks
Performance Marketing
It’s been a rough month for Netflix, which faced a million-subscriber loss when its price hike went into effect and some serious backlash from the Qwikster split, but there’s finally [...]