Dreamworks

It Turns Out Shopping-Center Santas Actually Do Bring People in the Door

As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the red velvet suit. Several years ago, Spiegel was booked to appear as Santa at the visitors' center of Pez candy headquarters in Orange, Conn., and he's watched the gig grow ever since.

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

DreamWorks Markets Lassie as Merchandising Star

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral video sensations like Grumpy Cat, and the bucolic adventures the canine embarked on in her heyday hardly seemed primed for a reboot. But instead of films, DreamWorks is reimagining the character as a merchandising star.

OMD’s Final Front Brings Together Brands and New Original Content

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put content producers in front of deep-pocketed marketers in an auction-style format.

OMD to Host First Upfront-like Session for Branded Content Projects

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content producers.

Analysis: Netflix, DreamWorks and the Brave New Content Licensing World

Netflix has signed an agreement with DreamWorks for exclusive content produced by the latter, in addition to the upcoming

DreamWorks to Buy Youth-Oriented YouTube Network

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.

Struck Places Easter Eggs in a Location Finder

Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters

As Ex-Partners Vie for Movie Deals, Netflix Expands Originals

It's got to be bitter to lose a contract to your old business partner.

Netflix Signs Content Deal With DreamWorks

It’s been a rough month for Netflix, which faced a million-subscriber loss when its price hike went into effect and some serious backlash from the Qwikster split, but there’s finally some good news coming out of the streaming company.