Dreamworks Animation

Kung Fu Panda Characters Reenact Iconic Ad Campaigns for Wix’s Super Bowl Spot

Wix.com and the cast of Kung Fu Panda 3 are celebrating 50 years of the Super Bowl by looking back at a few iconic ad campaigns for the brand's second Big Game spot.

10 Ads You Won’t Want to Miss During Super Bowl 50

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early.

Wix Is Returning to the Super Bowl With a Hollywood Studio as Its Creative Partner

After introducing itself to America in 2015 at the year's biggest advertising event, Tel Aviv-based website-development company Wix.com says it will return for Super Bowl 50.

McDonald’s Launches Anti-Hunger Ad for the UN’s World Food Programme on Peace Day

McDonald's apparently had its own plans for Peace Day.

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.

DreamWorks Markets Lassie as Merchandising Star

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral video sensations like Grumpy Cat, and the bucolic adventures the canine embarked on in her heyday hardly seemed primed for a reboot. But instead of films, DreamWorks is reimagining the character as a merchandising star.

Meet 12 of the Biggest Young Stars on YouTube

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.  

YouTube Nation Makes Site’s Millions of Videos Highly Digestible

So far, 2014 is already shaping up to be a good year for the Web video world. At least based on the early potential demonstrated by the new daily Web series YouTube Nation.

DreamWorks to Buy Youth-Oriented YouTube Network

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.

Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall that lasted through most of 2011 and 2012 (the network was down 22 percent in kids 6-11 year-over-year for the whole of 2012).