Kung Fu Panda Characters Reenact Iconic Ad Campaigns for Wix’s Super Bowl Spot
Brand Marketing
Wix.com and the cast of Kung Fu Panda 3 are celebrating 50 years of the Super Bowl by looking back at a few iconic ad campaigns for the brand's second [...]
DreamWorks Markets Lassie as Merchandising Star
Brand Marketing
When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral [...]
Meet 12 of the Biggest Young Stars on YouTube
In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers [...]
YouTube Nation Makes Site’s Millions of Videos Highly Digestible
Performance Marketing
So far, 2014 is already shaping up to be a good year for the Web video world. At least based on the early potential demonstrated by the new daily Web [...]
DreamWorks to Buy Youth-Oriented YouTube Network
Performance Marketing
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.
Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers
For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall [...]