Ad of the Day: Drake Sings ‘Bad Blood’ in Apple Music’s Fun Sequel to Its Taylor Swift Ad
Brand Marketing
Back in April, Taylor Swift sang along to Drake and Future's "Jumpman," got distracted by the music, and fell off of her treadmill in a slapstick spot for Apple Music.
What Can You Learn From 2015’s Most Viral Billboard?
Creativity
If you know what this billboard means just by looking at it, you're cool. If you don't, you're probably in need of some schooling. Maybe, at the end of the [...]
How Drake’s Vintage Jacket Nearly Stole the Apple Music Show
Performance Marketing
One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the [...]
Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years
Brand Marketing
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
This Week’s Wins, Fails and WTFs [Video]
Performance Marketing
Michael Sam did well this week, Marc Jacobs perhaps not so much. Tony Case, Michael Bürgi, Tim Nudd, Chris Heine, Garett Sloane and Emma Bazilian give their takes on the [...]
Beyonce Drops an Album and 17 Videos With Zero Advance Marketing
Brand Marketing
In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and [...]