Kmart Hunks Play ‘Jingle Bells’ With Their Junk in Christmas Ad
Creativity
And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via [...]
Draftfcb, Initiative Win MFS’ Global Business
Brand Marketing
MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group.
Draftfcb Names N.A. CMO
Brand Marketing
Draftfcb's new CEO Carter Murray has found his North American rainmaker, and it's a familiar face from Murray’s former tour of duty at Publicis: Chris Shumaker, previously chief marketing officer [...]
Draftfcb Hires New Strategy Chief
Brand Marketing
New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency.
Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges
Brand Marketing
Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO [...]
Draftfcb Becomes Fuhu’s First Lead Agency
Brand Marketing
Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development [...]