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This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi

Creativity

Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with [...]


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Kmart Does a Hilariously Dickensian Christmas Version of ‘Ship My Pants’

Creativity

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants" [...]

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The 10 Most Watched Ads on YouTube in 2013

Brand Marketing

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break [...]

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The 10 Best Ads of 2013

Brand Marketing

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our [...]

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Semifinalists Emerge in Wells Fargo Review

Brand Marketing

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said.

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner, [...]